According to Peter Diamandis, Money! You can listen to a very interesting talk by him about this topic, here. The talk really is worth a listen. It will either change the way you look at things or at least challenge them, and if nothing else it will be inspiring. He has a way of making you believe that anything is possible.
Often we are aware of a problem or negative situation that we might be in, like for example… oh, lets say… Global Warming. We can see that things need to change, we can even pinpoint the elements that need to change. Often we simply get stuck on the HOW.
You may have heard of the X Prize, which inspired innovation in space travel. 2 commercial space flights within a 2 week period for the prize of 10 million dollars. Branson’s team one it. More teams than you can imagine entered. Much innovation was achieved in a short amount of time. What about the automotive industry? In the talk above, Diamandis introduces his idea for an Automotive X Prize. It is now becoming a reality. The rules have not all been laid down yet, but when they are I think the challenge is going to be very interesting. No doubt they are going to achieve something that people are saying right now cannot be done.
To learn more check out:
The X Prize Foundation
Automotive X Prize
